Creating Passion Brands: Getting to the Heart of Branding

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Creating Passion Brands by Helen Edwards, Derek Day | Waterstones

Thanks for telling us about the problem. Return to Book Page. Derek Day. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today. Get A Copy. Paperback , pages.

Published March 10th by Kogan Page first published January 1st More Details Original Title. Other Editions 2. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Creating Passion Brands , please sign up. Be the first to ask a question about Creating Passion Brands.


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