White news: why local news programs dont cover people of color

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If the purpose of local news is to cover individual communities and to present issues of interest and concern to local audiences, why are local newscasts so similar in markets around the country? These are the questions that motivated Heider's research, leading to the development of this book. Recognizing that local news is the outlet through which most people get their news, Heider ventured into the local television newsrooms in two moderate-size, culturally diverse U.

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In this report, he uses his insider's perspective to examine why local television news coverage of people of color does not occur in more meaningful ways. These are the questions that motivated Heider's research, leading to the development of this book.

Recognizing that local news is the outlet through which most people get their news, Heider ventured into the local television newsrooms in two moderate-size, culturally diverse U. In this report, he uses his insider's perspective to examine why local television news coverage of people of color does not occur in more meaningful ways.

Heider examines the perceptions of racism and ethnicity, and addresses such dichotomies as "white" news content determined by white managers being delivered by non-white news anchors, thus giving the appearance of "non-white" news. He also considers how coverage of minorities influences viewers' perceptions of their minority neighbors. Heider then sets forth a new theoretical concept--incognizant racism--as a way of explaining how news workers consistently ignore news in significant portions of the communities they cover.

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This contribution to the minorities and media discussion provides important insights into the newsroom decision-making process and the sociology and structure of newsrooms. It is required reading for all who are involved in news reporting, mass communication, media and minority studies, and cultural issues in today's society. Rutanhira, who works as a product manage at Dealer.

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Then he met Phet Keomanyvanh. Keomanyvanh, the community development specialist at Burlington's Community and Economic Development Office, was already doing work with My Brother's Keeper, a national challenge rolled out by President Barack Obama for cities to put resources into supporting youth of color.

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Burlington accepted the challenge in Rutanhira and Keomanyvanh put on the first professionals of color networking event in May at the Vermont Comedy Club, and about 70 people showed up. Their second event will be held on Thursday, Sept.

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Rutanhira said a big part of the network is to let professionals of color know they're not alone. So I think part of what this organization is meant to do is to get these very disparate groups together. Keomanyvanh said because of Vermont's lack of racial diversity, professionals of color often find they are the only person of color in a room or at a whole conference. While the professionals of color network is starting out in the Burlington area, both Rutanhira and Keomanyvanh hope it can eventually go statewide.